In our industry, so much changes so fast. This is a place for you to come and keep up to speed with, regularly, as tomorrow, much of the content here will be out of date.

Here are some of our favourite blogs that we read regularly to keep up to speed with the latest and greatest.

Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Insights from Googlers into our products, technology, and the Google culture.

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The Web Analytics Association (www.webanalyticsassociation.org) welcomes all web analytics professionals to the Web Analytics Forum at Yahoo! Groups, founded by Eric T. Peterson (www.webanalyticsdemystified.com) and moderated by WAA member-volunteers. We encourage you to support the community through your participation in the Forum and to join the WAA. Your suggestions for improving the Forum are welcome at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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