Finally, it appears to have dawned on businesses that online advertising is more tangible and more cost effective than any other!
It has been reported that the US online ad spend will outstrip print for the first time this year, according to research.
Outsell (a Californian based publishing research company), predicts that US advertisers will spend $119.6bn (£80bn) on digital advertising compared with $111.5bn (£74.6bn) on print in 2010 because of the cost effectiveness of the channel.
It said of US brands’ collective $368bn (£246bn) 2010 ad budget, 32.8% will be spent online compared with 30.3% in print.
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Analytics Blog Online AdSpend to Outstrip Print
Analytics Blog Online AdSpend to Outstrip Print
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